Mobile marketing is the distribution of coupons and exclusive specials via text messages sent to cellular devices. A user texts a key word or phase to a specific number to receive the coupon(s) and is immediately enrolled in a marketing list for future offers.
Only 3% of most marketing campaigns currently have a text component. On average 94% of text messages are read.
U.S. Latino consumers have mobile phones and buying power that is projected to exceed $1 trillion by 2010. Source: University of Georgia
TxtLatino is the global market leader in subscription based text messaging for Latinos
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