Advertisers boost their outreach to Latino customers

Advertisers boost their outreach to Latino customers through permission-based offers and ads sent to their mobile phones. Mobile campaigns boasting value and discount offers or specials are the ones that are resonating with Latino consumers.Text messaging in particular - is increasingly relevant as an advertising vehicle targeting Latinos. Advertisers are now realizing the power of reaching opted in mobile subscribers who are interested in having interaction with brands. www.txtlatino.com