87% of Latino households have multiple mobile phones and use them more than any other form of personal technologies on the market today.
Text messaging has increased 59% among Latinos.
32% are interested to highly interested in receiving mobile offers/ads.
Over 70% of all promotional text messages are opened and read compared to less than 3% of email messages
U.S. Latino consumers have mobile phones and buying power that is projected to exceed $1 trillion by 2010. Source: University of Georgia
10 million Ecoupons in 6 months! A New York Times article claims that Ecoupons ”are becoming the blue-light specials for the digital age.
97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research.
When given a choice 39% of Latino US consumers — prefer text messages to radio or TV advertising.
only 3% of most marketing campaigns currently have a text component
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